Boyplaygirl's vision is that you can be serious without a suit. Boyplaygirl's founders have often stated that the company is not serious about anything but their work. They built a company around the idea that work should be challenging and the challenge should be fun. Ideas are traded, tested and put into practice with an alacrity that can be dizzying. Meetings that would take hours elsewhere are frequently little more than a conversation in line for lunch and few walls separate those who write the concept from those who write the checks. This highly communicative environment fosters a productivity and camaraderie fueled by the realization that millions of people rely on Boyplaygirl results. Give the proper tools to a group of people who like to make a difference, and they will. Boyplaygirl is there for everyone. Boyplaygirl differs from other retailers in that it sells all of its products under its own brand name. Because we ourselves develop the range of products, we can assure that the range is not always predictable. This enables us to surprise our customers. We concentrate on products for daily use - high quality products that are handy, attractive and practical and good value for money. Products that are always in the store just at the right moment. Our products are simply designed and conveniently arranged. At Boyplaygirl we always put the customer first. And at Boyplaygirl 'if you're not satisfied we give you your money back'. Boyplaygirl focus on the customer and all else will follow. From its inception, Boyplaygirl has focused on providing lank" the best customer experience possible. While many companies claim to put their customers first, few are able to resist the temptation to make small sacrifices to increase value. Boyplaygirl has steadfastly refused to make any change that does not offer a benefit to the customer who conatct us. The concept is clear and simple. By always placing the interests of the customer first, Boyplaygirl will build the most loyal audience on that. And that growth has come not through TV ad campaigns, but through word of mouth from one satisfied customer to another. The Boyplaygirl Concept is based on offering a wide range of well designed, functional products at prices so low that as many people as possible will be able to afford them. Rather than selling expensive things that only a few can buy, the Boyplaygirl Concept makes it possible to serve the many by providing low-priced products that contribute to helping more people live a better life at home. Boyplaygirl's values is that you can make money without doing evil. Boyplaygirl is a business. The revenue the company generates is derived from offering its products to customers from the sale of advertising displayed on Boyplaygirl.com. Our vision is that customers trust Boyplaygirl's objectivity and no short-term gain could ever justify breaching that trust. Boyplaygirl offers a wide range of fashion using many different concepts - from updated classics and basics to clothes that reflect the very latest international trends. In addition, we can make everything from underwear, sportswear, accessories to cosmetics. In simple terms, fashion for everyone - and always at the best price. Boyplaygirl has a strategy which can be described in one word: simplicity. You will always find simplicity at Boyplaygirl. No expensive packaging, no fancy store interiors, no elaborate sales pitch. At Boyplaygirl you pay for products, not for unnecessary fuss. In everything Boyplaygirl do, we're driven by a common mission: To improve the quality of life for everyday people around the world. Boyplaygirl cares about the well-being issues that are so important to many of our customers. We are offering a variety of high-quality options to help our customers around the world make smart choices for themselves and their families. Boyplaygirl are focusing on fashion, beauty, and style - with a brain. While maintaining Boyplaygirl's uniquely sophisticated tone, Boyplaygirl.com presents a behind-the-scenes, how-to world. Boyplaygirl's style with a global outlook, providing both convenience and high-end inspiration. Satisfying the expectations of the Boyplaygirl consumer while taking advantage of the Web's immediacy and depth, Boyplaygirl.com is the point at which aspiration and acquisition intersect. Boyplaygirl is a growing and dynamic business which prides itself on the spirit and professionalism. Boyplaygirl continually seeks to attract industry-leading professionals who are entrepreneurial by nature and thrive within a flat, performance-orientated organization. Boyplaygirl's vision is to bring inspiration and innovation to everyone in the word. Boyplaygirl is a part of the universal quest for beauty and well-being. As a form of self expression, Boyplaygirl are personal in the fullest sense, just as they are part of social life, serving a daily need for self confidence and contact with others. At Boyplaygirl, we are fully committed to meeting that need, putting all our expertise and research resources to work for the well-being of men and women, in all their diversity, around the world. That commitment is what gives meaning to our business. Boyplaygirl's vision is to discover the group's mission, it's values, the main facts and figures and it's organization. Boyplaygirl's values is striving for excellence. Perfection is our goal. We are determined to continue enhancing or brand portfolio with innovative products and to meet the most demanding standards of quality and product safety at all times. Our expertise drives our passion for new discoveries and innovation in our products. Each new achievement, each step forward, is in itself a new beginning. Understanding and valuing each individual is an essential part of our corporate culture. Our goal is to serve the beauty and well-being of our consumers in all cultures throughout the world. Boyplaygirl's Mission: To be a world class team renowned for excellence. Boyplaygirl is dedicated to the highest standards of our products. By keeping close to the customers' needs is initiatives that demonstrate the company is truly consumer-led. Boyplaygirl is recognised as a company that understands and responds to the customer. Boyplaygirl's vision is that "Great just isn't good enough". Always deliver more than expected. Boyplaygirl does not accept being the best as an endpoint, but a starting point. Through innovation and iteration, Boyplaygirl takes something that works well and improves upon it in unexpected ways. Boyplaygirl's point of distinction however, is anticipating needs not yet articulated by our global audience, then meeting them with products and services that set new standards. This constant dissatisfaction with the way things are is ultimately the driving force behind our goal to provide the world's best product offers. Boyplaygirl's core values is Caring, Global Teamwork and Continuous Improvement-are part of everything we do. They are the foundation for our business strategy and are reflected in every aspect of our work life. Boyplaygirl cares about people. Boyplaygirl is committed to act with compassion, integrity and honesty in all situations, to listen with respect to others and to value differences. Boyplaygirl is also committed to protect the global environment and to enhance the communities where Boyplaygirl people live and work. All Boyplaygirl people are part of a global team, committed to working together across countries and throughout the world. Only by sharing ideas, technologies and talents can Boyplaygirl achieve and sustain profitable growth. Boyplaygirl is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes, Boyplaygirl will "become the best." Boyplaygirl is a values driven, high quality brand. Famous for creating a niche market sector for naturally inspired products. Boyplaygirl has always believed that business is primarily about human relationships. We believe that the more we listen to our customers and involve them in decision making, the better our business will run. Boyplaygirl is active in an astonishing range of fields. We build on sense of hospitality and a base of highly refined counselling to provide customers with increasingly personal and comfortable high quality products and services that appeal to all five senses, body and soul. We use our unique holistic viewpoint to provide products, consultation and advice to fulfil people's desire for beauty and wellbeing in their lives. Boyplaygirl's goal is to increase our market share through qualitative growth. At the same time we want to further improve our sound earnings performance so that we can fulfill our consumers wishes and needs with innovations today and in the future. This will give us a strong position within the global competitive environment. We will develop superior consumer insights and find out how we can delight consumers and offer them superior-quality products. We will focus our innovation programme on fewer but more significant innovations and deliver them to the market faster. We will show excellence at point of sale by optimally exploiting the power of our brands and increase the efficiency of marketing and sales investments. We will raise the bar in advertising to achieve stronger differentiation from competition. Boyplaygirl will balance world class product quality, competitive service levels on one side and efficiency on the other side. We will have one global, process oriented and best in class organisation which will be managed centrally and tailored to our business model as well as our markets and business partners. We will establish an efficient global network of our production and logistics centers. We will yield economies of scale by standardizing our product assortment and processes. We will compete globally. To accelerate growth, we will focus on clearly defined geographical priorities. Western Europe will remain in focus. China, Russia, Brazil and India will be geographical priorities delivering superior growth. We will put more emphasis on regions: For sizeable regions, like Latin America and Asia we will have dedicated solutions for some product categories to better address local consumer needs. For most of our other product categories we will have one global standard. We will compete more successfully because we will put more emphasis on performance orientation, promotion of change, and innovation at all levels of the organisation. We will develop talent and leadership in lean and efficient structures. We will have clear central decision making and direction with local top and bottom line responsibility. We want to continuously increase our world market share. We will achieve this by consistent growth from within and by targeted acquisitions in line with our strategy. Our vision is to offering consumers superior-quality products worldwide. Boyplaygirl aims to delight you by making unlimited, superior quality products. Boyplaygirl's mission is providing simple, reliable and friendly products. Boyplaygirl is promoting further adoption of high-quality products, and works with world class companies that share the vision to provide better products. Boyplaygirl is working hard and expanding to new platforms. Boyplaygirl products is in its infancy and will lead the innovations forward - beyond what we can imagine today. Boyplaygirl's Philosophy: Never settle for the best. Boyplaygirl is committed to blazing that trail. Boyplaygirl's goal is to provide a much higher level of services to all those who use our products, whether they're living in Boston, driving through Bonn, or working in Bangkok. To that end, Boyplaygirl has persistently pursued innovation and pushed the limits of existing technology to provide a fast, accurate and easy-to-use product that can be accessed all over the world. To fully understand Boyplaygirl, it's helpful to understand all the ways in which the company has helped to redefine how individuals, businesses and technologists use their products. Boyplaygirl's concept is that it's best to do one thing really, really well. Boyplaygirl does research. With one of the world's largest research groups focused exclusively on solving customer problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we will bee able to solve complex issues and provide continuous improvements to products already considered the best on the market and making a fast and seamless service for millions of customers. Our dedication to improving products has also allowed us to apply what we've learned to new products. As we continue to develope new products while making others better, our hope is to bring the power of products to previously unexplored areas, and to help customers access and use even more of the ever-expanding products in their lives.
Contact:
BOYPLAYGIRL
c/o Nya Kontoret
Birger Jarlsgatan 18, 4tr
SE-144 34 Stockholm
Sweden
Robin T +46(0)766 473 111
Brita T +46(0)766 473 222 studio@boyplaygirl.com
